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Nadeshiko Vision Becoming the world’s Nadeshiko.

For further development of Japanese women’s football,
To materialize the “Japanese Ideal, Vision & Pledge”,
In the perspective of “NADESHIKO” being recognised in the world,
Hereby we set three targets which shall be shared and performed
by all people who play each role in each field of women’s football.

1. Football to be one of the most popular sports for Japanese women

  • Develop and improve football environments for Every Women:
    Enjoy Football Anytime as Player, Coach , Referee, etc
  • Raise profile of women’s football:
    Loved by Any Women of Any Ages - Playing & Cheering
  • Host FIFA Women’s World Cup in Japan in years to come
By 2030, increase population of Female Players registered to Japan FA to 300,000!

2. “NADESHIKO Japan” to continue being top-class national team in the world

  • Qualify for FIFA U-20 & U-17 Women’s World Cups:
    Win more matches & Go for medals!
  • Qualify for FIFA Women’s World Cup & Olympic Games:
    Go for medals!
“NADESHIKO Japan” to become Champions at Tokyo Olympics 2020 & FIFA Women’s World Cup 2023!

3. Help players develop their individual quality to measure up to global standards

  • Enforce system for identifying and fostering potential talented players for NADESHIKO Japan
  • Enhance the quality of coaches for women’s football
… and realise the society in which women can exist brilliantly

Vision for the development of women’s football

Achieving the Nadeshiko Vision

Women's Football
The JFA Ideal

Through football, we realise the full benefits that sports can bring to our lives
the soundness of our bodies, the expansion of our minds,
and the enrichment of our societies.

The JFA Ideal, Vision, Values